Key Art, Key Changes: Masterminds, Queen of Katwe

Reaching an audience in the home video market is much different than reaching the theatrical audience. That often means the key art that’s used for home video releases is changed significantly from the one-sheets that were available during the theatrical marketing cycle. What I’m going to try and do is see what those changes are…… Continue reading Key Art, Key Changes: Masterminds, Queen of Katwe

Picking Up the Spare: Equity, Deadpool and More

Equity ABC is adapting the movie, committing to a pilot for a series based on the character played by Anna Gunn in the film. Deadpool The NSFW video has been removed from YouTube by Fox lawyers, but the marketing push has been nominated for a Best Integrated Campaign Clio, which it very much deserves. Reynolds…… Continue reading Picking Up the Spare: Equity, Deadpool and More

MMM Recap: 9/30/16 New Releases

My Blind Brother It’s a small campaign so there isn’t a lot to critique in terms of brand consistency or style. There’s a funny movie at the core of the marketing, but not a laugh-out-loud comedy, more one that will have you watching it partly through your fingers because of the character’s actions. If it…… Continue reading MMM Recap: 9/30/16 New Releases

Movie Marketing Madness: Masterminds

David Ghant (Zach Galifianakis) is pretty content with his life as a security guard for an armored car company. It’s not thrilling, but it works for him. That is, it works for him until Kelly (Kristen Wiig), a coworker he has a crush on and has been flirting with, proposes to him that they steal…… Continue reading Movie Marketing Madness: Masterminds