When I wrote about the marketing campaign for Mascots, the latest movie from writer/director Christopher Guest, last month I said it looked to be very much in line with his previous movies, including Best in Show, Waiting for Guffman and A Mighty Wind. While there are certainly loads of similarities and this latest feature retains … Continue reading After the Campaign: Mascots
MMM Recap: 10/14/16 New Releases
Certain Women That’s not to say the rest of the marketing hasn’t been good - it has. But while the trailer and poster are both outstanding the site lacks quite a bit and there’s no advertising or anything, meaning it’s not a hugely well-rounded push. There’s going to be a portion of the audience that … Continue reading MMM Recap: 10/14/16 New Releases
Movie Marketing Madness: Mascots
Writer/director Christopher Guest is back with his latest comedic fictional documentary (I’m no longer using *that* word), Mascots. Like some of his previous movies, this one dives into a very specific if largely fictionalized niche community to profile the people who feel passionate about a particular interest. In this case, it’s the world of competitive … Continue reading Movie Marketing Madness: Mascots