Quick Takes: Content Marketing and Media News for 12/7/17

MEDIA Marvel is expanding its cross-media efforts to podcasts, partnering with Stitcher on a scripted podcast featuring Wolverine. Hollywood studios are hoping digital lockers such as Ultraviolet, Movies Anywhere and a few other initiatives will keep people buying physical home video releases at the same time they’re both adjusting their tactics in working with existing … Continue reading Quick Takes: Content Marketing and Media News for 12/7/17

Let’s Not Beat Up on Bad Ideas

I’ve been saving stories about a couple notable marketing missteps for a few days now, wondering what, if anything I should write about them. In quick succession, Marvel both announced and then ended a promotional partnership with Northrop Grumman, drawing criticism for working with a military contractor. At about the same time, McDonald’s came under … Continue reading Let’s Not Beat Up on Bad Ideas

Movie Marketing Madness: Guardians of the Galaxy Vol. 2

2014’s Guardians of the Galaxy was considered a big bet for Marvel, potentially the first substantial under-performing entry in the Cinematic Universe the company had built since 2008. That was largely because it was being put together with a far less serious tone than other movies, thanks largely to the casting of Chris Pratt in … Continue reading Movie Marketing Madness: Guardians of the Galaxy Vol. 2

Movie Marketing Madness: Doctor Strange

After almost a decade of superheroes with advanced technology suits of armor, enhanced powers due to government experiments and even a trip out into the far reaches of space, Marvel Studios takes us into the world of the supernatural with this week’s Doctor Strange. The movie stars Benedict Cumberbatch as the title character, a renowned … Continue reading Movie Marketing Madness: Doctor Strange

Movie Marketing Madness: Captain America: Civil War

Want to get Movie Marketing Madness via email? Sign up here. Then connect with MMM on Twitter and Facebook. One of the central conceits of most superhero stories is that no one talks to each other. Most issues could be addressed simply if X asked Y why they were acting like that the other day … Continue reading Movie Marketing Madness: Captain America: Civil War