This piece about why niche media is important is not only spot-on but also more than a little distressing as it evaluates some recent mainstream foul-ups. But aside from that I think it exemplifies why newspapers in particular missed an opportunity back in 2003 or so to reach out to the emerging independent blogger field…… Continue reading Quick Takes: 5/31/13
Tag: mars
Mars holds its Super Bowl ad back
Mars is bucking the trend (begun by Tom Biro and myself, in case you need a history lesson) of releasing all or part of its Super Bowl ad for M&Ms online before the game. They’re counting on the spot being a surprise and “delight” to the audience and don’t want to ruin said surprise. This…… Continue reading Mars holds its Super Bowl ad back