After the Campaign: Macbeth

When The Weinstein Company and StudioCanal were trying to sell Macbeth, starring Michael Fassbender in the title role and Marion Cotillard as the infamous Lady Macbeth who sets him on a path to power and madness, I thought the marketing campaign leaned a bit heavily on playing up the Game of Thrones-esque drama of the … Continue reading After the Campaign: Macbeth

Movie Marketing Madness: Macbeth

Shakespeare isn’t hard. At least it doesn’t have to be. Despite decades of it being held up as something hugely intimidating in high school English classes, the writer’s plays are sonnets are just words. They have their own rhythm, to be sure, but every writer does. The trick, I learned in college while being in … Continue reading Movie Marketing Madness: Macbeth