Selling Glass

You can read my full recap of the marketing campaign for Glass at The Hollywood Reporter. Based on the popularity of Split and the renewed buzz around Shyamalan the movie is tracking for an opening of about $60 million to $70 million, which would allow it to easily win the weekend and provide Universal with … Continue reading Selling Glass

Movie Marketing Madness: Split

The kidnapping of three girls is at the heart of the story of Split, the new movie from writer/director M. Night Shyamalan. Those three friends are taken to a hiding place where no one will be able to find them. But they’re being held by a man they sometimes know as Dennis (James McAvoy), whose … Continue reading Movie Marketing Madness: Split