Key Art, Key Changes: Ben Hur, Bridget Jones’s Baby and More

Reaching an audience in the home video market is much different than reaching the theatrical audience. That often means the key art that’s used for home video releases is changed significantly from the one-sheets that were available during the theatrical marketing cycle. What I’m going to try and do is see what those changes are … Continue reading Key Art, Key Changes: Ben Hur, Bridget Jones’s Baby and More

Movie Marketing Madness: Little Men

Want to get Movie Marketing Madness via email? Sign up here. Then connect with MMM on Twitter and Facebook. When you hit a certain age as a kid you want to start forming your own identity, usually separate from that of your parents. So some will rebel by doing things they know their parents disapprove … Continue reading Movie Marketing Madness: Little Men