After the Campaign: Little Black Book

I concluded my write-up of the marketing campaign for Little Black Book by saying: There’s no way around the fact that this is going to appeal to the female crowd tired of a summer of Spider-Man 2 and other action/adventure films or comedies like Anchorman which tend to skew towards males. The campaign isn’t overly … Continue reading After the Campaign: Little Black Book

View from the Rental Counter 1/4/05

Mainstream Troy MPAA: R (violence and some sexuality) Budget: $185M Gross: $133M Market: Did you enjoy the other 17 sword and sandal epics that included thousands of CGI arrows flying through the sky? Are you a woman (or a man) who enjoys seeing guys like Brad Pitt, Orlando Bloom and Eric Bana all sandy and … Continue reading View from the Rental Counter 1/4/05

MMM – Little Black Book

You can read my full recap of the marketing for Little Black Book at Film Threat. “Little Black Book”… look – I’m not really going to try to provide any meaningful commentary on this one. It stars Brittany Murphy. Let me just say that again: It stars Brittany Murphy. I sat through “Uptown Girls” and … Continue reading MMM – Little Black Book