LinkedIn Adds Follow and Long-Form Publishing Features

The idea of "suggested people to follow" isn't anything new in the world of social networking. Twitter has had such a feature for a long, long time, though it infamously was so broad and overly populated with celebrities that it didn't have much value for the power user. Eventually it was replaced by something that … Continue reading LinkedIn Adds Follow and Long-Form Publishing Features

LinkedIn’s Endorsements Could be a Better Influence Measurement

I have to admit I really do like the idea behind LinkedIn's new Endorsements feature.  With just one click, you can now endorse your connections for a skill they’ve listed on their profile or recommend one they haven’t added yet. Think your connection is great at programming AND project management? Let them know! That sounds … Continue reading LinkedIn’s Endorsements Could be a Better Influence Measurement

Bringing LinkedIn Into a Publishing Program

Several times in the last month or so I've gotten emails, IMs or other requests that are variations on the following theme: "So we've been talking about adding LinkedIn to X client's publishing program. What do you think?" In response I usually ask a series of questions that hopefully begin to surface some interesting components … Continue reading Bringing LinkedIn Into a Publishing Program