Selling Men In Black – International

My latest post for The Hollywood Reporter is a recap of the marketing campaign mounted by Sony Pictures for Men In Black: International. Sony’s campaign for Men In Black: International features the same slick technology and humor the franchise is known for. A $30 million stateside opening weekend tracking estimate (which would mark a franchise … Continue reading Selling Men In Black – International

Movie Marketing Madness: A Monster Calls

Connor (Lewis MacDougall) is having a rough time of it in the new movie A Monster Calls, based on the book of the same name. His mother (Felicity Jones) is sick and dying from cancer and he’s being bullied at school. He’s also spending more time with his grandmother (Sigourney Weaver) as his mother becomes … Continue reading Movie Marketing Madness: A Monster Calls

Movie Marketing Madness: Silence

A crisis of - and a search for - faith drives the story in Silence, the new movie from director Martin Scorsese. The movie follows two 17th century Jesuit priests, Rodrigues (Andrew Garfield) and Garppe (Adam Driver) who are told one day that their mentor Ferreira (Liam Neeson) has committed apostasy - that he denied … Continue reading Movie Marketing Madness: Silence