Picking Up the Spare: Deadpool, La La Land, Fifty Shades Darker, Kong

Deadpool The campaign for Deadpool won the top slot at this year's Publicist Guild awards for the fun, irreverent tactics employed to get people to come out for a movie starring a largely unknown, foul-mouthed anti-hero. OK, this isn't related to the first movie and it's officially *not* a teaser for the sequel, but you … Continue reading Picking Up the Spare: Deadpool, La La Land, Fifty Shades Darker, Kong

The Marketing Campaigns for 2017’s Academy Awards Best Picture Nominees

The nominees for this year's Academy Awards were announced yesterday. While Deadpool didn't get the nomination the filmmakers and many in the press had been hoping it would there were still a few surprises, including that the acting categories actually featured people of color after years of #OscarsSoWhite being the dominant theme of the reactionary … Continue reading The Marketing Campaigns for 2017’s Academy Awards Best Picture Nominees

Golden Globes Best Picture Nominee Marketing Campaigns

The Golden Globe nominees were announced yesterday, bringing with it the predictable annual mix of responses that range from outrage over who was perceived as being snubbed, complaints about those nominated seemingly only because the HFPA wants to party with them and more. Whatever the case, below is a list of the movies nominated for … Continue reading Golden Globes Best Picture Nominee Marketing Campaigns

MMM Recap: Week of 12/9/16 New Releases

Frank & Lola It’s nothing special and it’s almost guaranteed to fall through the cracks of a busy holiday release season. While Shannon certainly has a stellar reputation among serious movie fans, this has zero buzz and I’m assuming very low name recognition. It hasn’t gotten a boost and the lack of either paid or … Continue reading MMM Recap: Week of 12/9/16 New Releases

Movie Marketing Madness: La La Land

Hollywood loves stories about Los Angeles. There are countless movies about the city and the entertainment industry that always wind up being big hits with the those in the business and critics. Joining that list this week is La La Land, the new movie from writer/director Damien Chazelle (Whiplash) and starring the ridiculously good-looking pair … Continue reading Movie Marketing Madness: La La Land