Do Directors Matter? Not in the Marketing of Big Films

In Entertainment Weekly yesterday, Anthony Beznican ponders whether, in the wake of so many replacements on high-profile films, the era of the director is coming to an end. It may seem like a kind of click-bait, outrageous premise like the claim  that’s made every two or three years that traditional advertising is dead or some…… Continue reading Do Directors Matter? Not in the Marketing of Big Films

Movie Trailer: Much Ado About Nothing

The first real (there was promo footage released previously if memory serves) trailer for Joss Whedon’s Much Ado About Nothing is out now and it’s great. Great soundtrack, lots of promise of his cast of friends and favorites having a good time with Shakespeare’s dialogue and great black-and-white. The only possible point of hesitation…… Continue reading Movie Trailer: Much Ado About Nothing

Marketing Madness in 60 Seconds: 2/13/09

Retail: Research from Webvisible and Nielsen shows that far too many small retail businesses are not fully utilizing online marketing tools, including search, despite that being the primary way consumers are looking for information on local businesses. You’d think that Microsoft’s plans to open retail stores would be hampered by the fact that Microsoft doesn’t…… Continue reading Marketing Madness in 60 Seconds: 2/13/09

Serenity TV spots quote "buzz"

I’m coming to you live from Little Rock, Arkansas right now and have the TV on in my very nice hotel room. Anyway, I just saw a commercial for Serenity, which opens tomorrow. The spot talks about how we’ve all heard “the buzz” about Serenity in various traditional media outlets such as Newsweek and others…… Continue reading Serenity TV spots quote "buzz"

Selling Serenity

You can read my full review of the marketing campaign for Serenity at Film Threat. Serenity, the movie based on the short-lived show, takes its name from the ship manned by Malcolm Reynolds and his crew of outlaws.  The movie takes place shortly after the show ended and follows Reynolds and the crew of Serenity…… Continue reading Selling Serenity