Movie Marketing Madness: Dead Men Tell No Tales

Jack Sparrow, as played by Johnny Depp, is back in Pirates of the Caribbean: Dead Men Tell No Tales, the latest entry in the Pirates of the Caribbean franchise. In the movie Sparrow is being hunted by Captain Salazar, a ghostly remnant of a long-dead naval officer who was killed in a fight with a…… Continue reading Movie Marketing Madness: Dead Men Tell No Tales

After the Campaign: The Rum Diary

In my campaign review for The Rum Diary I wrote: There’s some good stuff here. The emphasis, of course, is on promising the audience that they’re in for a crazy, whacked out Depp performance that this time is geared more for adults than the kids the POTC franchise appeals to. It might go a little…… Continue reading After the Campaign: The Rum Diary

Movie Marketing Madness: Alice Through The Looking Glass

Want to get Movie Marketing Madness via email? Sign up here. Then connect with MMM on Twitter and Facebook. “The same but different” is a common credo for sequels. The idea is to give the audiences something familiar so as not to scare them that they might be presented with new ideas but also to…… Continue reading Movie Marketing Madness: Alice Through The Looking Glass

Movie Marketing Madness: Black Mass

We do love our bad guys, don’t we? Pop culture is littered with them right now as TV shows, movies, books and comics all focus on the villains, often to tell their origin stories or in some way present them as characters that, if not sympathetic are at least relatable. There’s something about the current…… Continue reading Movie Marketing Madness: Black Mass

Selling The Corpse Bride

Let me just get this on the record: I’m tired of computer animated films, even those from Pixar.  There.  Now you all know that I really am the heartless SOB everyone has long suspected I was.  I don’t think they bring anything new to the film lexicon, there’s nothing inherently different or unique about them…… Continue reading Selling The Corpse Bride