There’s been a resurgence in straight-up giant monster movies of late as pics like Pacific Rim, Godzilla and the recent Kong: Skull Island revive people’s appetites for kaiju and other creatures bringing down terror on populations. This week there’s an unusual entry into that genre with the new movie Colossal starring Anne Hathaway and Jason…… Continue reading Movie Marketing Madness: Colossal
Tag: jason sudeikis
Movie Marketing Madness: The Book of Love
Jason Sudeikis plays Henry in the new movie The Book of Love. Henry is an architect who’s very much in love with his wife Penny (Jessica Biel), who’s always pushing him to do more and be more in the most loving way. One day the two of them see a young homeless girl (Maisie Williams)…… Continue reading Movie Marketing Madness: The Book of Love
Movie Marketing Madness: Angry Birds
Want to get Movie Marketing Madness via email? Sign up here. Then connect with MMM on Twitter and Facebook. Timing, in movies as in most other parts of life, is everything. You want to strike at the best possible moment for the market and take advantage of whatever kind of zeitgeist or other cultural moment…… Continue reading Movie Marketing Madness: Angry Birds
Movie Marketing Madness: Mother’s Day
Want to get Movie Marketing Madness via email? Sign up here. Then connect with MMM on Twitter and Facebook. This is me really working to not make a joke about these generic holiday movies that have popped up in the last decade or so. There’s a formula here: Take a bunch of stars you kind…… Continue reading Movie Marketing Madness: Mother’s Day
Movie Marketing Madness: Race
Want to get Movie Marketing Madness via email? Sign up here. Then connect with MMM on Twitter and Facebook. We Americans are, I’ve always felt, inconsistent in our appreciation for and embrace of our own history. On the one hand we look back so we can see how far we’ve come and try to learn…… Continue reading Movie Marketing Madness: Race
