Movie Marketing Madness: Alvin and the Chipmunks: The Road Chip

For personal reasons I won’t go into I actually have a bit of a soft spot for the first couple Alvin and the Chipmunks movies. I know these aren’t great movies by any stretch of the imagination but if you can let go, roll with it and see it through the eyes of a younger…… Continue reading Movie Marketing Madness: Alvin and the Chipmunks: The Road Chip

Selling The Incredibles

You can read my full recap of the marketing for The Incredibles at Film Threat. Pixar, however, has stepped in to offer the proverbial cold (but not too cold) rich full lager to an audience that has had nothing but Meister Brau thrown at them since its last offering arrived in Finding Nemo. Having built a…… Continue reading Selling The Incredibles