Movie Marketing Madness: Life

We’re heading back to space with this week’s new release Life. The movie, starring Rebecca Ferguson, Jake Gyllenhaal, Ryan Reynolds and others, follows a crew of six astronauts aboard the International Space Station. That crew has a very specific mission: Retrieve a probe that’s on a return mission from Mars with the first sample of…… Continue reading Movie Marketing Madness: Life

Movie Marketing Madness: Nocturnal Animals

Nocturnal Animals, the new movie from writer/director Tom Ford, has not only a provocative story an unusual structure. The first part of the follows Susan (Amy Adams), as she reconnects with her ex-husband Edward (Jake Gyllenhaal), who provides her with a manuscript to a novel he’s written that seems to be processing some of the…… Continue reading Movie Marketing Madness: Nocturnal Animals

Movie Marketing Madness: Demolition

Want to get Movie Marketing Madness via email? Sign up here. Then connect with MMM on Twitter and Facebook. There are countless variations on the quote Thoreau made famous about how “most men live lives of quiet desperation.” Some are pretty morose and cynical, some try to be uplifting. But the reality is that yes,…… Continue reading Movie Marketing Madness: Demolition

Movies on the Brain: The Day After Tomorrow

WATCHED: 10/19/2004 I had reviewed the campaign for this one in my Movie Marketing Madness column at FilmThreat and now get to trash the actual movie. Who says life doesn’t have it’s perks? 0:00 – There are certain studio logos that will always be associated with specific movies for me. The 20th Century Fox opening…… Continue reading Movies on the Brain: The Day After Tomorrow

Selling The Day After Tomorrow

It’s not so much that Emmerich, either with or without his sometimes partner Dean Devlin, makes bad movies, it’s just….yeah he makes bad movies. “Stargate” was passable if I had had enough to drink and was just making fun of Kurt Russell’s haircut, “ID4” was horrible and let’s not even discuss Godzilla. There’s no amount…… Continue reading Selling The Day After Tomorrow