Key Art, Key Changes: Masterminds, Queen of Katwe

Reaching an audience in the home video market is much different than reaching the theatrical audience. That often means the key art that’s used for home video releases is changed significantly from the one-sheets that were available during the theatrical marketing cycle. What I’m going to try and do is see what those changes are…… Continue reading Key Art, Key Changes: Masterminds, Queen of Katwe

MMM Recap: New Releases for 10/21/16

Keeping Up With the Joneses I’m not even sure what the campaign is trying to sell. Sure it’s a comedy but it’s not being sold as a particularly funny comedy, which is surprising given the talent involved. At best the movie looks mildly amusing, which isn’t exactly a strong call to action to give the…… Continue reading MMM Recap: New Releases for 10/21/16

Movie Marketing Madness: Jack Reacher: Never Go Back

Jack Reacher, the former military operative who’s incredibly skilled at just about everything and always seems to reluctantly be in the middle of one sort of tough spot or another, is back in Jack Reacher: Never Go Back. The title character, played by Tom Cruise, proved more popular than expected in the first 2012 movie,…… Continue reading Movie Marketing Madness: Jack Reacher: Never Go Back