YouTube’s Studio app now lets creators schedule videos for publication right from within the mobile app. The FTC has stated the in-app features for influencers to disclose paid relationships aren’t sufficient, making it clear once more that brands are responsible for ensuring adherence to guidelines. New tools from YouTube will allow for automated remixing of … Continue reading Quick Takes: Content Marketing and Media News for 9/29/17
Quick Takes: Content Marketing and Media News for 9/22/17
Hulu is committing $2.5 billion to the arms race it’s engaged in with other streaming companies who see original content as the key to success. An analysis by Parse.ly shows Flipboard is second-only to Twitter in terms of sending referral traffic to publishers on mobile devices. The pilot of the new supernatural comedy “Ghosted” will … Continue reading Quick Takes: Content Marketing and Media News for 9/22/17
Defining My Ethical Boundaries
(Note: This is based on one of the prompts from Robert S. Kaplan’s book What You’re Really Meant to Do.) So last time I shared some of the ethical guidelines I’ve striven to adhere to over the years I’ve spent working and advising clients and employers. Guidelines are great, but it’s also important to know … Continue reading Defining My Ethical Boundaries
Instagram Introduces Celebrity Disclosure Tools, But Could Do More
Instagram is introducing a new system for celebrities and other influencers to clearly mark posts for which they’ve been paid as sponsored posts. The way it works is similar to a recent change by Facebook that involves tagging the sponsoring brand and adding the required disclosure. This seems to be alright and it certainly makes … Continue reading Instagram Introduces Celebrity Disclosure Tools, But Could Do More
Fyre Festival May Be the Death Knell For Influencers
Among the shocking revelations coming out in the wake of the disastrous events of Fyre Festival is that while the organizers didn’t have a plan for getting people off the island hosting the festival they were able to pay Kendall Jenner a quarter million dollars for a single Instagram post to promote it. At least … Continue reading Fyre Festival May Be the Death Knell For Influencers
Media Brands Flirt With Influencer Content
Digiday has one of their typical overviews on a specific topic, this time looking at how media companies are beginning, to various degrees, to begin tapping into influencers to provide on-site content. It's an attempt to bring their cache and audience to the brand's site, with the benefit to the contributor that they get exposure … Continue reading Media Brands Flirt With Influencer Content
Sony on Snapchat, Instagram Event Channels and More: Quick Takes for 8/17/16
Sony Pictures First To Use New Snapchat Feature (MediaPost, 8/16/16) As is pretty common, a movie studio is the first mover on a new social network ad unit, this time Snapchat's new video ad. Makes a lot of sense given the nature of Lights Out's story, which is heavily focused on exploring an environment. Facebook, … Continue reading Sony on Snapchat, Instagram Event Channels and More: Quick Takes for 8/17/16
TALK Influencer Recap
New from me at Voce Nation: I had a chance to attend the TALK Influence event held by WOMMA at Google Chicago this morning. Here’s a Storify collection of the big takeaways from the speaker presentations and panels. Source: Influencer Marketing at WOMMA’s TALK Influencer Event « Voce Communications
