The Marriage of Colleges and Social Media Influencers Is Bad News

Last week a lot of people’s cages were rattled when it was revealed dozens of the nation’s wealthiest individuals had paid outrageous sums to consultants…

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No, Ethics Have Been Around For A While Now

Of all the various issues raised by the dueling documentaries - one on Hulu, one on Netflix - recounting the events of Fyre Festival, one…

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Quick Takes: Content Marketing and Media News for 1/16/18

Media Crackle will rebrand itself as “Sony Crackle” because, according to the story, the company wants to leverage the power of the Sony name. That’s…

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Quick Takes: Content Marketing and Media News for 1/6/18

The Big Story The death of brick-and-mortar retail is coming about because fashion and culture are curated and discoverable on social media now, not exclusively…

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Quick Takes: Content Marketing and Media News for 11/22/17

This is a fantastic overview of what happened to the DNAinfo and Ist site as they faced down the last days before being shut down…

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Marketing Always Follows Consumer Trends

I was intrigued by the headline to this piece on Vice the other day that examined a few examples where music videos from popular artists…

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How Social Networks Cater to Influencers and Creators

When Vine was shuttered last year, a large portion of the blame was assigned to the company’s inability or unwillingness to listen to the community…

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What Is User-Inspired Content?

Brands helping tell people’s story for them A couple weeks ago I came across a phrase I’d previously been unfamiliar with: User-inspired content. I was…

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Quick Takes: Content Marketing and Media News for 10/12/17

Not surprising that activewear and beauty brands are those most likely to engage in influencer marketing, but it is a bit shocking that 70% of…

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Quick Takes: Content Marketing and Media News for 10/3/17

comScore is the latest company seeking to help advertisers determine how well their ads, in this caseTV and digital, are driving physical store sales. More…

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