Key Art Key Changes: Sausage Party, Indignation, Morris From America

Reaching an audience in the home video market is much different than reaching the theatrical audience. That often means the key art that’s used for home video releases is changed significantly from the one-sheets that were available during the theatrical marketing cycle. What I’m going to try and do is see what those changes are … Continue reading Key Art Key Changes: Sausage Party, Indignation, Morris From America

Movie Marketing Madness: Indignation

Want to get Movie Marketing Madness via email? Sign up here. Then connect with MMM on Twitter and Facebook. Parents, as a general rule, want what's best for their children. Sometimes, though, their view of what's best can be very narrow. Look at the father in Dead Poet's Society who wants his son to be … Continue reading Movie Marketing Madness: Indignation