Movie Marketing Madness: Despicable Me 3

Universal and Illumination are back for another go around with Despicable Me 3, the second sequel in the surprisingly successful franchise that also spun-off Minions a couple years ago. As we saw by the end of the last movie Gru (voiced by Steve Carell) is now working for the good guys, having given up his … Continue reading Movie Marketing Madness: Despicable Me 3

Movie Marketing Madness: Sing

The new movie Sing is all about chasing your dreams. The story, which takes place in a world of anthropomorphized animals (similar to Zootopia from earlier this year), follows Buster Moon, a koala (voiced by Matthew McConaughey) who owns a theater that’s on the verge of closing. As one last desperate ploy to remain in … Continue reading Movie Marketing Madness: Sing