Movie Marketing Madness: Logan

Wolverine is back in the new movie Logan, the character’s third solo outing and star Hugh Jackman’s eighth time as the amnesiac Canadian killing machine. This time around we’re flying into the future, a time when mutants are disappearing from the population as no new ones have been born in decades. Logan has retired from … Continue reading Movie Marketing Madness: Logan

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After the Campaign: Pan

In my campaign review of Pan’s marketing I wrote: I want to like this but I just don’t feel like the campaign overcomes the burden of knowing, and having to sell, the film as a prequel. So it hits the “This is the chosen one” nail over and over again to the point where, because … Continue reading After the Campaign: Pan

Movie Marketing Madness: Eddie The Eagle

Want to get Movie Marketing Madness via email? Sign up here. Then connect with MMM on Twitter and Facebook. Underdog sports stories have made for some of the best movies of all time. Well...if not best, at least some of the most inspirational and memorable. The idea that someone can overcome the odds and achieve … Continue reading Movie Marketing Madness: Eddie The Eagle

Movie Marketing Madness: Pan

The Peter Pan story is kind of frightening, when you think about it. A group of kids are left on their own to defend their land and possessions - even their lives - against a group of pirates who obviously have no problem straight-up murdering them. And in the middle of that a girl and … Continue reading Movie Marketing Madness: Pan