After the Campaign: Little Black Book

I concluded my write-up of the marketing campaign for Little Black Book by saying: There’s no way around the fact that this is going to appeal to the female crowd tired of a summer of Spider-Man 2 and other action/adventure films or comedies like Anchorman which tend to skew towards males. The campaign isn’t overly…… Continue reading After the Campaign: Little Black Book

Selling The Incredibles

You can read my full recap of the marketing for The Incredibles at Film Threat. Pixar, however, has stepped in to offer the proverbial cold (but not too cold) rich full lager to an audience that has had nothing but Meister Brau thrown at them since its last offering arrived in Finding Nemo. Having built a…… Continue reading Selling The Incredibles

Selling Little Black Book

You can read my full recap of the marketing for Little Black Book at Film Threat. “Little Black Book”… look – I’m not really going to try to provide any meaningful commentary on this one. It stars Brittany Murphy. Let me just say that again: It stars Brittany Murphy. I sat through “Uptown Girls” and…… Continue reading Selling Little Black Book