Quick Takes: Content Marketing and Media News for 10/4/17

Conde Nast’s 23 Stories content studios is being sold as a creative agency, an odd designation coming from a media company. Fast Company profiles Giphy as the GIF repository begins introducing advertising in an effort to monetize its cultural relevancy. Google seems to be testing a different way to label AMP articles in mobile search … Continue reading Quick Takes: Content Marketing and Media News for 10/4/17

People Prefer Ads, But Do They Know the Trade-offs?

A new study is out reporting that 67% of U.S. adults are fine with online ads because they’re unwilling to pay more for ad-free versions of the services they enjoy. This despite the fact that 75% of adults find such ads intrusive, especially online ads that follow them around from site to site. The way … Continue reading People Prefer Ads, But Do They Know the Trade-offs?

Quick Takes: Content Marketing and Media News for 9/15

Your regular reminder to be careful when it comes to working with social media influencers and popular YouTubers because they could turn out to be really really racist. Bezos is panicking because Amazon’s original series aren’t big enough hits, cancelling some shows and ordering new ones that fit with a new vision. A new study … Continue reading Quick Takes: Content Marketing and Media News for 9/15

Google Changes News Policy to Appease Publishers

According to a Wall Street Journal story last week (summarized by Business Insider for those without a WSJ subscription), Google is making some changes that it hopes will improve its relationship with news publishers. Specifically, it’s ending the “first click free” policy that let people access paywalled stories for free if they came in from … Continue reading Google Changes News Policy to Appease Publishers

Google’s Feed Is Another Attempt at Algorithm Over Intention

Google is rolling out Feed, a personalized stream of news and information it feels will be relevant and interesting to users, to Android phones now with iOS and desktop web versions coming soon. You’ll be able to offer the algorithm suggestions and tell it when something doesn’t strike your fancy to help improve suggestions and … Continue reading Google’s Feed Is Another Attempt at Algorithm Over Intention

Facebook Autoplay Videos, Google SEO Changes and More: Quick Takes for 8/24/16

Facebook is testing video with autoplay sound (TechCrunch, 8/23/16) Oh come on, like you weren't assuming this was going to happen at some point in the very near future. This is absolutely being pushed by advertisers, who are likely willing to pay just a little bit more for the sound to be on as soon … Continue reading Facebook Autoplay Videos, Google SEO Changes and More: Quick Takes for 8/24/16

Blab’s End, Twitter’s Promoted Stickers and More: Quick Takes for 8/15/16

Publishers Flock to New Instagram Stories (Wall Street Journal, 8/12/16) Most companies - be they media or other brands - will usually flock to what's known in times of upheaval. While Instagram's Stories may not differ substantially from Snapchat's, the fact that it's not just a low barrier to entry but can take advantage of … Continue reading Blab’s End, Twitter’s Promoted Stickers and More: Quick Takes for 8/15/16

Facebook Messenger Bots, NFL on Snapchat and More: Quick Takes for 8/3/16

WNYC is open sourcing its tool for generating “audiograms,” shareable audio clips for social media (Nieman Lab, 8/1/16) This is a great move. I hope other companies who are developing tools specifically to create different media types for use on social platforms follow suit and open source them, letting anyone access and build off the … Continue reading Facebook Messenger Bots, NFL on Snapchat and More: Quick Takes for 8/3/16

Google, Twitter and Faster Mobile News

New from me on Voce Nation... The program, which reportedly involves a handful of publishers at first, will create articles that immediate pop up on mobile screens when they click on a link. Unlike Facebook’s very similar “Instant Article” program (which seems to come and go in fits and starts) neither Google or Twitter will … Continue reading Google, Twitter and Faster Mobile News