Movie Marketing Picking up the Spare

Picking Up the Spare: Going In Style, Colossal, The Circle

Going in Style I missed these in advance of release, but Warner Bros. created a bunch of posters that put the trio from this movie in shots reminiscent of the one-shots for the Fast and Furious movies. These aren’t great and fit into the basic idea of what I was talking about in my post […]

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Movie Marketing Madness: Going In Style

As a filmmaker, Zack Braff has a reputation for telling very personal stories about 20- or 30-something wandering spirits. This week he takes on his first seeming “director for hire” gig with Going In Style. The movie stars Morgan Freeman, Alan Arkin and Michael Caine as a trio of retirees who have been living off […]