I’ve seen more than a few skeptically raised eyebrows in reaction to the news that, through a partnership with Tenor, you can now include GIFs when messaging on LinkedIn. Why, some of these headlines read, would you want to send GIFs in messages on a platform like LinkedIn that’s so geared toward your professional identity. … Continue reading LinkedIn Message GIFS Are About the Workforce of Tomorrow
Giphy and Star Wars Partner to Take on Snapchat
Star Wars isn't done with its promotional partner marketing yet. It was announced today that Disney/Lucasfilm is working with Giphy, the popular GIF repository, on making Star Wars animations available through the GiphyCam app. That app lets you overlay animations onto existing photos and save/share them as GIFs on other networks. This partnership adds Stormtrooper … Continue reading Giphy and Star Wars Partner to Take on Snapchat
When Creating GIFs, Sacrifice Branding for Usability
Both the official websites for Sleeping With Other People and Black Mass featured GIFs. The idea is, obviously, that this is 2015 and GIFs have become a language in and of themselves on the internet so offering these on the respective websites would make it easy for people to grab them or otherwise share them, … Continue reading When Creating GIFs, Sacrifice Branding for Usability