Movie Marketing Madness: Genius

Want to get Movie Marketing Madness via email? Sign up here. Then connect with MMM on Twitter and Facebook. We tend to think of books as singular endeavors and achievements. TV shows and movies we understand are team products, requiring scores of writers, cinematographers, actors and others. But when it comes to books we usually … Continue reading Movie Marketing Madness: Genius

Genius Raises Questions About Who Owns Conversations

Last week a debate was kicked off in a post by Ella Dawson about the role of Genius, the website annotating service. Dawson explains that she was very careful about where and when she allowed comments on her posts because of the nature of what she writes about and spends a lot of time moderating … Continue reading Genius Raises Questions About Who Owns Conversations