A few days ago I was looking over my recent Tweets to find a link to a story I know I’d seen recently and wanted to reference. As I was doing so I realized almost all my updates were either 1) My own posts, either with links or just random thoughts/asides or 2) Quote RTs, … Continue reading Deciding to Retweet More
Do I Need To Revamp My Public Persona
Let’s establish right off the bat that I’m no fan of the phrase “personal brand.” It’s been overused by people who don’t know a tenth of the work that goes into establishing a brand. Specifically, the effort that goes into identifying one deceptively simple point: What will this brand mean to people? It would take … Continue reading Do I Need To Revamp My Public Persona
To Sell Or Own My Writing?
Last week I wrote something I thought was really good. I finished it, did some editing and thought “this is too good for my blog.” And I’d already sent pieces to The Drum and Adfreak, so I pondered what to do with it. Ultimately I opted to pitch it to a site I haven’t written … Continue reading To Sell Or Own My Writing?