Key Art, Key Changes: Trolls

Reaching an audience in the home video market is much different than reaching the theatrical audience. That often means the key art that’s used for home video releases is changed significantly from the one-sheets that were available during the theatrical marketing cycle. What I’m going to try and do is see what those changes are…… Continue reading Key Art, Key Changes: Trolls

MMM Recap: Week of 12/9/16 New Releases

Frank & Lola It’s nothing special and it’s almost guaranteed to fall through the cracks of a busy holiday release season. While Shannon certainly has a stellar reputation among serious movie fans, this has zero buzz and I’m assuming very low name recognition. It hasn’t gotten a boost and the lack of either paid or…… Continue reading MMM Recap: Week of 12/9/16 New Releases

Movie Marketing Madness: Frank & Lola

The new movie Frank & Lola tells an unusual and seemingly disturbing love story. Frank is played by Michael Shannon and is a Las Vegas chef. One day he meets Lola (Imogen Poots), a young woman who’s pretty new to the city and who seems to be escaping her past. The two begin a relationship…… Continue reading Movie Marketing Madness: Frank & Lola