Twitter is reportedly working on a “Save for Later” feature that would presumably compete with Pocket and other services. The goal seems to be to make the product more all-encompassing and therefore stickier to users. An update from eMarketer reports that U.S. adults will spend 12 hours consuming media each day, with half of that…… Continue reading Quick Takes: Content Marketing and Media News for 10/10/17
Study: More people access news via web browsers, but native-app users spend much more time reading (Nieman Lab, 7/20/16) The story here comes to exactly the right conclusion, which is that app readers are your most brand-loyal readers, the ones who have decided a specific outlet’s content has value, so they spend more time with…… Continue reading Twitter Live Sports, Pandora Podcasts and More: Quick Takes 7/25/16
There’s an interesting story here about how Foursquare flounder Dennis Crowley sees his service evolving in the near future. But I think the whole location check-in game is heading in a different direction. Eventually, I think, location-awareness will fall into the background and Foursquare, in some way shape or form, will become a meta-data provider…… Continue reading When location falls to the background, UX wins
Brian Steinberg hits a home run in his first column for Variety (which desperately needs to fix its RSS feed) as he talks about how the media, whose business models depend on viewers’ full attention, have been simultaneously making it clear that the viewers’ full attention is not necessarily. They’ve been doing this by including…… Continue reading Quick Takes: 5/20/13
I can tell you without a shadow of a doubt that the last thing I will ever do is connect my Netflix account with Facebook. That sounds absolutely awful, both in terms of what I would be sharing with people and seeing what they would be sharing with me. An interesting defense of Quora’s weekly…… Continue reading Quick Takes: 3/18/13
Universities are using Tumblr as a way to reach and communicate with prospective and current students. It’s an interesting example of not just using the right platform to go out and meet your target audience but also using the right content mix to appeal to them in their own way. I’m intrigued by this Shareholder Letter from betaworks,…… Continue reading Quick Takes: 2/13/13
An interesting premise thrown out in this story about how relatively small social networks like Path and others could pool resources in a way to make the most of what they each would bring to the table: My prediction is some of them will work together more than they’ll pull apart in 2013. How? Sharing…… Continue reading Could niche networks share data to survive?