Reaching an audience in the home video market is much different than reaching the theatrical audience. That often means the key art that’s used for home video releases is changed significantly from the one-sheets that were available during the theatrical marketing cycle. What I’m going to try and do is see what those changes are … Continue reading Key Art, Key Changes: Ben Hur, Bridget Jones’s Baby and More
Golden Globes Best Picture Nominee Marketing Campaigns
The Golden Globe nominees were announced yesterday, bringing with it the predictable annual mix of responses that range from outrage over who was perceived as being snubbed, complaints about those nominated seemingly only because the HFPA wants to party with them and more. Whatever the case, below is a list of the movies nominated for … Continue reading Golden Globes Best Picture Nominee Marketing Campaigns
MMM Recap: 8/12/16 New Releases
Florence Foster Jenkins ...it’s a solid, consistent campaign for a movie that instantly shot to the top of your parent’s To See Soon List. It’s hard to see this generating much interest in the under-45 age group outside of a few individuals who are big Streep fans. My guess, though, is that’s fine and … Continue reading MMM Recap: 8/12/16 New Releases
Movie Marketing Madness: Florence Foster Jenkins
Want to get Movie Marketing Madness via email? Sign up here. Then connect with MMM on Twitter and Facebook. It's natural to have dreams, to have something we're aspiring to. We want to write a novel, we want to do something extraordinary or special. What makes the difference is the means to actually work toward, … Continue reading Movie Marketing Madness: Florence Foster Jenkins
