Quick Takes: Content Marketing and Media News for 10/10/17

Twitter is reportedly working on a “Save for Later” feature that would presumably compete with Pocket and other services. The goal seems to be to make the product more all-encompassing and therefore stickier to users. An update from eMarketer reports that U.S. adults will spend 12 hours consuming media each day, with half of that … Continue reading Quick Takes: Content Marketing and Media News for 10/10/17

Quick Takes: Content Marketing and Media News for 9/22/17

Hulu is committing $2.5 billion to the arms race it’s engaged in with other streaming companies who see original content as the key to success. An analysis by Parse.ly shows Flipboard is second-only to Twitter in terms of sending referral traffic to publishers on mobile devices. The pilot of the new supernatural comedy “Ghosted” will … Continue reading Quick Takes: Content Marketing and Media News for 9/22/17

Quick Takes: Content Marketing News for 9/1/17

Facebook has confirmed it won’t take a cut of the subscriptions it’s going to help publishers sell, though I feel like “yet” needs to be added to each one of these promises. As my friend Jeremy Pepper pointed out, Snapchat’s sudden overtures to influencers seems driven by a tanking stock price and slowing user growth, … Continue reading Quick Takes: Content Marketing News for 9/1/17

Snapchat, Instagram, Facebook, Flipboard and Tumblr Make Big Updates

Everyone’s in the same race for the precious time that people spend on their smartphones, realizing that many of the apps and social networks are more or less mature in terms of growth and so have to compete on feature set. To that end, the last couple days have seen a flurry of activity from … Continue reading Snapchat, Instagram, Facebook, Flipboard and Tumblr Make Big Updates

Flipboard looks to the past to guide the future

Interesting changes coming from Flipboard: Flipboard co-founder Evan Doll said the new features — which launched today and will start rolling out to everyone gradually over the next few weeks — are designed to give users a way to scan the top headlines or items in the major content categories they might be interested in … Continue reading Flipboard looks to the past to guide the future