Key Art Key Changes: Finding Dory

Reaching an audience in the home video market is much different than reaching the theatrical audience. That often means the key art that’s used for home video releases is changed significantly from the one-sheets that were available during the theatrical marketing cycle. What I’m going to try and do is see what those changes are … Continue reading Key Art Key Changes: Finding Dory

After the Campaign: Finding Dory

“Just keep swimming,” we’re repeatedly told in Finding Dory, a line that was also used throughout the marketing campaign for the movie. It’s Dory’s mantra since, dealing with the short term memory loss she deals with, she’s not always sure what she’s in the middle of or what she was intending to do. That memory … Continue reading After the Campaign: Finding Dory

Movie Marketing Madness: Finding Dory

Want to get Movie Marketing Madness via email? Sign up here. Then connect with MMM on Twitter and Facebook. Sometimes the best way to extend a story or, to use the modern parlance, expand a universe is to take the focus off the main characters from the first entry and retrain it on a side … Continue reading Movie Marketing Madness: Finding Dory