Picking Up the Spare: Fantastic Beasts

Fantastic Beasts and Where to Find Them NYC&Co has launched the "FantasticNYC" campaign tying into the movie, allowing shoppers and fans to find the "magical" bits of 1920s New York City that are still around to see. A story in The Hollywood Reporter about the movie's marketing talks about the "equity" that the Wizarding World … Continue reading Picking Up the Spare: Fantastic Beasts

MMM Recap: Week of 11/18 New Releases

Bleed For This I wish I just felt a little more life coming from this campaign. It’s so focused on creating and sharing inspirational moments that there doesn’t seem to be anything else going on. There’s surely quite a story to be told here and some of that does come through but the marketing doesn’t … Continue reading MMM Recap: Week of 11/18 New Releases

Movie Marketing Madness: Fantastic Beasts and Where To Find Them

We’re now officially living in the Harry Potter Expanded Universe with this week’s release of Fantastic Beasts and Where To Find Them. The movie is based on a short book written a few years ago by J.K. Rowling, but it wasn’t actually a story, instead presented simply as a guide book written by one Newt … Continue reading Movie Marketing Madness: Fantastic Beasts and Where To Find Them

Before the Show: Star Wars: The Force Awakens 12/19/15

I don't know that any movie in recent memory has gotten as much news for what what trailers played in front of it as Star Wars: The Force Awakens has. Kotaku, The Hollywood Reporter and others on Twitter have all talked about what movies got this hallowed position as well as how they all played … Continue reading Before the Show: Star Wars: The Force Awakens 12/19/15