Chris Thilk Movie Marketing, Picking up the Spare

Picking Up the Spare: Fantastic Beasts

Fantastic Beasts and Where to Find Them NYC&Co has launched the "FantasticNYC" campaign tying into the movie, allowing shoppers and fans to find the "magical" bits of 1920s New York City that are still around to see. A story in The Hollywood Reporter about the movie's marketing talks about the "equity" that the Wizarding World … Continue reading Picking Up the Spare: Fantastic Beasts

Chris Thilk Movie Marketing

MMM Recap: Week of 11/18 New Releases

Bleed For This I wish I just felt a little more life coming from this campaign. It’s so focused on creating and sharing inspirational moments that there doesn’t seem to be anything else going on. There’s surely quite a story to be told here and some of that does come through but the marketing doesn’t … Continue reading MMM Recap: Week of 11/18 New Releases

Chris Thilk marketing, Marketing Recap, Movie Marketing, Social Media

Movie Marketing Madness: Fantastic Beasts and Where To Find Them

We’re now officially living in the Harry Potter Expanded Universe with this week’s release of Fantastic Beasts and Where To Find Them. The movie is based on a short book written a few years ago by J.K. Rowling, but it wasn’t actually a story, instead presented simply as a guide book written by one Newt … Continue reading Movie Marketing Madness: Fantastic Beasts and Where To Find Them