Now that Hollywood has, over the course of just about four weeks, finally met its “Nazi movie” quota for 2008 and all the other serious-minded awards bait movies have been released it’s time to turn our attention to lighter fare. And a Bride Wars shall lead us. Bride Wars tells the story of two young…… Continue reading Movie Marketing Madness: Bride Wars
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Movie Marketing Madness: Doubt
There’s little not to love about period dramas from either a studio or talent point of view. They’re pretty easy to market (just show a bunch of old cars and other similar items) and they’re instantly attractive to talent because they have a high tendency to result in award nominations. That’s why, when combined with…… Continue reading Movie Marketing Madness: Doubt
Movie Marketing Madness: Quantum of Solace
We are now fully and officially into the Daniel Craig era of the James Bond franchise. Begun in 2006 with Casino Royale, it’s been primarily marked by an attempt to bring Bond back to a modicum of reality and begin anew, taking the character back to his beginnings in the British Secret Service and giving…… Continue reading Movie Marketing Madness: Quantum of Solace
Movie Marketing Madness: Zack and Miri Make a Porno
Director Kevin Smith has stated frequently that his movies seem to have, for the most part, a $30 million dollar or so ceiling at the box-office. The mix in his films of raunchy humor and genuinely felt emotions has an appeal that extends to just about that many people and few others, never quite breaking…… Continue reading Movie Marketing Madness: Zack and Miri Make a Porno
Movie Marketing Madness: Happy Go Lucky
Let’s be honest: There’s at least one person in your social circle, whether it’s a personal or professional acquaintance, that is so consistently upbeat and cheerful you probably fight the urge to slap them every time you encounter them. After all, you’re a realist and know that the world is a depressing, spirit draining place…… Continue reading Movie Marketing Madness: Happy Go Lucky
Movie Marketing Madness: How to Lose Friends and Alienate People
This is kind of a week for fish out of water stories. Rachel Getting Married put Anne Hathaway’s narcissistic young woman in the uncomfortable situation of being with her extended family on the occasion of her older sister’s wedding. And Nick and Norah’s Infinite Playlist is all about two people who don’t quite mesh with…… Continue reading Movie Marketing Madness: How to Lose Friends and Alienate People
Movie Marketing Madness: Rachel Getting Married
There’s a black sheep in every family, and their stories often make for some interesting movies. You can range from overly comedic like, well, Black Sheep, the Chris Farley/David Spade flick from 1996, to ones that are more dramatic and which dive into how families relate to each other and how that one member that…… Continue reading Movie Marketing Madness: Rachel Getting Married
Movie Marketing Madness: Nick and Norah’s Infinite Playlist
Ahhh…the star-struck romance. It’s such rich material for filmmakers when they’re telling the story of two people who meet by happenstance and proceed, over the course of a short period of time, to fall in love. Before Sunrise covered this over a decade ago, tracing one night when Ethan Hawke and Julie Delpy walked through…… Continue reading Movie Marketing Madness: Nick and Norah’s Infinite Playlist
Movie Marketing Madness: Burn After Reading
It’s tempting to say something like “You always know what you get with the Coen Brothers.” That’s an easy hook to hang a story on if you need to write some sort of feature on the writer/director siblings since there’s a public perception, it seems, that the two make nothing but variations on quirky but…… Continue reading Movie Marketing Madness: Burn After Reading
