Marketing Recap Movie Marketing writing

Exorcist: The Beginning – Marketing Recap

(As I mentioned yesterday, I wrote a MMM column for Exorcist: The Beginning but for some reason never submitted it for publication. Here’s the column in its entirety.) My, what wandering paths films sometimes take from the pitch (which for me will always be mentally visualized with Buck Henry pitching The Graduate: Part 2 to […]

Blogging Movie Marketing

Exorcist: The Beginning Version 2.0

It’ll be interesting to see what – if any – kind of marketing push Warner/Morgan Creek gives any eventual release of Paul Schrader’s original version of the Exorcist prequel. On the one hand they have a lot of good will to be gained by really promoting it and making it available widely. Fan boys (and […]