Mark, Sick Boy, Spud and the rest of the crew from the 1996 original are back in T2 Trainspotting. The new movie, appropriately, picks up 20 years after the events of the first, which ended as Mark absconded with the entirety of the money the crew had gotten as the result of a drug deal … Continue reading Movie Marketing Madness: T2 Trainspotting
Movie Marketing Madness: American Pastoral
Ewan McGregor stars in and makes his directorial debut with this week’s American Pastoral. Set in the late 1960s, McGregor plays Swede Levov, an upstanding local businessman with deep ties to his quiet suburban neighborhood alongside his wife Dawn (Jennifer Connelly). That status quo is upset, though, through the actions of their daughter Merry (Dakota … Continue reading Movie Marketing Madness: American Pastoral
Movie Marketing Madness: Our Kind of Traitor
Want to get Movie Marketing Madness via email? Sign up here. Then connect with MMM on Twitter and Facebook. Spy thrillers have a history of putting the wrong person in a situation he or she can’t get out of. That’s the entire premise of many stories and movies, as someone gets caught up in a … Continue reading Movie Marketing Madness: Our Kind of Traitor
Movie Marketing Madness: Miles Ahead
Want to get Movie Marketing Madness via email? Sign up here. Then connect with MMM on Twitter and Facebook. When Steve Jobs came out last year many people took issues with the number of artistic liberties the story took with what they were apparently expecting to be a straight biography of the Apple founder, particularly … Continue reading Movie Marketing Madness: Miles Ahead
Selling The Island
Oh my God, Michael Bay is back. We tried exiling him to the island of Elba after Armageddon. We tried spinning three times, throwing a shaker of salt over our shoulder and hoping he’d go away after Pearl Harbor. Unfortunately, like Michael Myers (or, for that matter, Mike Myers) he keeps coming back to prove … Continue reading Selling The Island
Selling Star Wars: Episode III – Revenge of the Sith
You can read my full recap of the marketing campaign for Star Wars: Episode III: Revenge of The Sith at Film Threat. Not a day has gone by since mid-1998 that Lucas and the marketing departments of his myriad organizations that haven’t been focused on the release of this, the final movie in the prequel … Continue reading Selling Star Wars: Episode III – Revenge of the Sith