Movie Marketing Madness: American Pastoral

Ewan McGregor stars in and makes his directorial debut with this week’s American Pastoral. Set in the late 1960s, McGregor plays Swede Levov, an upstanding local businessman with deep ties to his quiet suburban neighborhood alongside his wife Dawn (Jennifer Connelly). That status quo is upset, though, through the actions of their daughter Merry (Dakota … Continue reading Movie Marketing Madness: American Pastoral

Movie Marketing Madness: Our Kind of Traitor

Want to get Movie Marketing Madness via email? Sign up here. Then connect with MMM on Twitter and Facebook. Spy thrillers have a history of putting the wrong person in a situation he or she can’t get out of. That’s the entire premise of many stories and movies, as someone gets caught up in a … Continue reading Movie Marketing Madness: Our Kind of Traitor

Movie Marketing Madness: Miles Ahead

Want to get Movie Marketing Madness via email? Sign up here. Then connect with MMM on Twitter and Facebook. When Steve Jobs came out last year many people took issues with the number of artistic liberties the story took with what they were apparently expecting to be a straight biography of the Apple founder, particularly … Continue reading Movie Marketing Madness: Miles Ahead

Selling Star Wars: Episode III – Revenge of the Sith

You can read my full recap of the marketing campaign for Star Wars: Episode III: Revenge of The Sith at Film Threat. Not a day has gone by since mid-1998 that Lucas and the marketing departments of his myriad organizations that haven’t been focused on the release of this, the final movie in the prequel … Continue reading Selling Star Wars: Episode III – Revenge of the Sith