The Egg on North Face

North Face is not, by any means, the first company to try and alter their own Wikipedia entry for marketing-related purposes. They might, though, be the first to so publicly tout doing so and have their success presented as a successful effort to overcome the “obstacle” presented by the site’s own dictum that such efforts … Continue reading The Egg on North Face

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Defining My Ethical Boundaries

(Note: This is based on one of the prompts from Robert S. Kaplan’s book What You’re Really Meant to Do.) So last time I shared some of the ethical guidelines I’ve striven to adhere to over the years I’ve spent working and advising clients and employers. Guidelines are great, but it’s also important to know … Continue reading Defining My Ethical Boundaries