Movie Marketing Madness: The Circle

Based on Dave Eggers’ 2013 novel of the same name, The Circle opens in theaters this week and brings with it a story of how “change the world” technology companies aren’t always what they seem. Emma Watson stars as Mae, an eager young woman who’s hired at Circle, a fictional company that combines elements of … Continue reading Movie Marketing Madness: The Circle

Movie Marketing Madness: Beauty and the Beast

Beauty and the Beast is back in theaters, this time as a live-action feature that ostensibly remakes the 1991 animated classic. The movie follows the same basic premise as the original, as well as the fairy tale both are based on. One day Belle (Emma Watson), who’s a beloved young woman in her small village, … Continue reading Movie Marketing Madness: Beauty and the Beast

Selling Harry Potter and the Prisoner of Azkaban

You can read the full Movie Marketing Madness column for Harry Potter and the Prisoner of Azkaban at Film Threat: Unlike with The Lord of the Rings, there was no continuation of the story in 2003. Have you ever been talking with someone, had a really good conversation going, and then one of you gets up to … Continue reading Selling Harry Potter and the Prisoner of Azkaban