Creating a Content Program’s Audience Matrix

A couple weeks ago I shared the template for an editorial calendar that’s served me well, in various incarnations, over the last seven or eight years of content program management. It’s a flexible format that can be adjusted to meet a program’s specific needs and I like it more than anything else I’ve found, so … Continue reading Creating a Content Program’s Audience Matrix

How To Handle Editorial Calendar Disruptions

It’s inevitable. That editorial calendar you’ve created and put such care into crafting is going to be blown up eventually. It will happen. After you’ve spent hours making sure every time slot is optimized, that the timing of when posts will go out balances timeliness with respect for the audience and reflects corporate interests, something … Continue reading How To Handle Editorial Calendar Disruptions

The Questions Answered By an Effective Editorial Calendar

Would it surprise you to know I manage an editorial calendar for this blog? It might not if you've known me for the last 10 years since it's in that time that I've been creating and managing ed cals for various client programs. And it might not if you've noticed how specific features run on … Continue reading The Questions Answered By an Effective Editorial Calendar

Organizing a successful brand editorial calendar

With all the sturm and drang about "real time marketing" that has emerged since Oreo got a bunch of headlines with their quickly-turned-around Super Bowl ad, what hasn't been discussed much is what role these sorts of updates play within the bigger picture of a brand's publishing program. Todd Wasserman at Mashable asks if brands … Continue reading Organizing a successful brand editorial calendar