Picking Up the Spare: Doctor Strange, Rogue One

Doctor Strange At the time of my column I couldn’t find any information on the partnership with Skype but I just stumbled across them. Apparently you could add the doctor on Skype and become his virtual assistant. The company also introduced a new series of movie-themed emoticons to use. Rogue One: A Star Wars Story…… Continue reading Picking Up the Spare: Doctor Strange, Rogue One

Picking Up the Spare: Doctor Strange, Loving

Doctor Strange Ad Age goes deep into how Honor, a little known Chinese mobile phone company, was cast in the movie alongside heavyweights like Lamborghini and others. Loving This is a great interview with Jeff Nichols about how he approached the story and set expectations with the studio and others about what the movie was…… Continue reading Picking Up the Spare: Doctor Strange, Loving

MMM Recap: Week of 11/4 New Releases

Trolls The campaign is consistent from one element to the next, that’s for sure. Everything is presented in the brightest possible colors and with the peppiest possible music, with very few deviations from that approach. The two stars, Kendrick and Timberlake, have been front and center throughout, either in the press or introducing trailers, which…… Continue reading MMM Recap: Week of 11/4 New Releases

Movie Marketing Madness: Doctor Strange

After almost a decade of superheroes with advanced technology suits of armor, enhanced powers due to government experiments and even a trip out into the far reaches of space, Marvel Studios takes us into the world of the supernatural with this week’s Doctor Strange. The movie stars Benedict Cumberbatch as the title character, a renowned…… Continue reading Movie Marketing Madness: Doctor Strange