Want to get Movie Marketing Madness via email? Sign up here. Then connect with MMM on Twitter and Facebook. One of the central conceits of most superhero stories is that no one talks to each other. Most issues could be addressed simply if X asked Y why they were acting like that the other day … Continue reading Movie Marketing Madness: Captain America: Civil War
Movie Marketing Madness: The Jungle Book
Want to get Movie Marketing Madness via email? Sign up here. Then connect with MMM on Twitter and Facebook. Good stories get told. Great stories get told time and time again, iterating each time. I’m not talking about the endless cycle of remakes, reboots, sidequels and so on that Hollywood counts on and churns out. … Continue reading Movie Marketing Madness: The Jungle Book
Movie Marketing Madness: Zootopia
Want to get Movie Marketing Madness via email? Sign up here. Then connect with MMM on Twitter and Facebook. There’s too often a tendency to write off any animated feature as a “kids’ movie.” There are certainly plenty of movies that do fit into that category but the medium used shouldn’t dictate the intended audience … Continue reading Movie Marketing Madness: Zootopia
Movie Marketing Madness: The Finest Hours
Want to get Movie Marketing Madness via email? Sign up here. Then connect with MMM on Twitter and Facebook. “Duty” is a frequently misunderstood term. It’s too often used interchangeably with “responsibility” or even “burden” as a way to describe something we don’t really want to do but will grudgingly put on pants and do … Continue reading Movie Marketing Madness: The Finest Hours
Movie Marketing Madness: Star Wars: The Force Awakens
It’s tempting to use this introduction as an excuse to go down memory lane. In fact I’m guessing some 97% of the reviews on various fan news sites are taking that tack. With a property like Star Wars that everyone has such fond personal memories of it’s an easy editorial tack to take. “I remember … Continue reading Movie Marketing Madness: Star Wars: The Force Awakens
Movie Marketing Madness: The Good Dinosaur
What’s the predominant theme in most Pixar movies? Friendship. Whether it’s between a boy and his toys (or among the toys themselves), a couple of robots, two fish each searching for something or a race car and a tow truck that’s past his prime. The studio pushes our emotional buttons because the connection we feel … Continue reading Movie Marketing Madness: The Good Dinosaur
Chronicles of Narnia playing to Christian audiences
If you have any doubt as to what audience Disney is counting on to make the first installment in The Chronicles of Narnia a hit, look no further than Christian music station KLOVE. The station, heard across the country, is giving away tickets to the London premiere of the family film, an adaptation of the … Continue reading Chronicles of Narnia playing to Christian audiences
