Movie Marketing Madness: Despicable Me 3

Universal and Illumination are back for another go around with Despicable Me 3, the second sequel in the surprisingly successful franchise that also spun-off Minions a couple years ago. As we saw by the end of the last movie Gru (voiced by Steve Carell) is now working for the good guys, having given up his … Continue reading Movie Marketing Madness: Despicable Me 3

Some Questionable Songs Being Used to Market Kids Movies

This past weekend I took my youngest son to see Captain Underpants. While by no means a great movie it’s actually pretty funny, with a speed to the jokes and the story that keeps the energy up and moving along and doesn’t let you dwell on any criticisms you might be feeling. It’s perfectly geared … Continue reading Some Questionable Songs Being Used to Market Kids Movies

That’s a massive minion

  The 165-foot-long craft, which is slated to fly over Phoenix on Thursday, displays the image of a "minion" -- one of the jabbering, pill-shaped beings featured in Universal Pictures' "Despicable Me" franchise. via 'Despicable Me 2' blimp enters new frontier of movie marketing - latimes.com.