Deadpool Chris Kyriacou at Social Media Today says the campaign was better than the movie itself because it just killed with creativity and originality, which helped it stick out from the crowd. A similar note was shared by my Porter Novelli colleague Shelley Neoeldechen, who does her own little recap of the high points from … Continue reading Picking Up the Spare: Deadpool
Picking Up The Spare: Deadpool, Room, The Big Short
The Big Short A new TV spot sold the movie based on the unbelievability of the story but added in a new bit at the end to tie it to recent headlines that are warning we’re heading toward another financial meltdown because no one fixed the problems that led to the last one. Not only … Continue reading Picking Up The Spare: Deadpool, Room, The Big Short
Picking Up the Spare: Deadpool and Zoolander 2
Deadpool Movies.com has a look at exclusive posters created for Fandango by various artists that are really cool. The site also has an exclusive look at the Mondo poster by Deadpool creator Rob Leifeld. Emma Gray Ellis at Wired did her own recap of the movie’s marketing, hitting a few points I either only skimmed … Continue reading Picking Up the Spare: Deadpool and Zoolander 2
Movie Marketing Madness: Deadpool
Want to get Movie Marketing Madness via email? Sign up here. Then connect with MMM on Twitter and Facebook. Look, we’re not wanting for super hero movies these days. Since 2000’s X-Men but especially since 2008’s Iron Man we’re more or less drowning in them each year. The trend is so pervasive that inside of … Continue reading Movie Marketing Madness: Deadpool
Priming The Pump for Big Game Ads
My latest on Voce Nation: Are you ready for this Sunday’s Big Game? Have you bought that new flat-screen TV, planned what kind of pizza and sides to order and what kind of guacamole to have for your guests? Are you ready with conversations-starters to fill in the time between commercial breaks? Yes, as we’ve … Continue reading Priming The Pump for Big Game Ads
The Mystery of Where Deadpool’s Lines Will Actually Appear
As I’ve watched the campaign for Deadpool unspool over the last couple months in particular I’ve found myself noticing that, almost more than any other super hero or similar movie, it seems to feature a lot of dialogue that’s just kind of placed randomly in trailers. Taking one example, let’s look at the shot where, … Continue reading The Mystery of Where Deadpool’s Lines Will Actually Appear
Before The Show: The Hateful Eight 1/9/16
Whole lot of crickets in the audience for just about all these trailers. There were some scattered reactions to Deadpool, but that was about it. Also, if the movie is 2:47, maybe cut the trailer load down to four or five tops. Desierto https://www.youtube.com/watch?v=VEt8Mhya3vI Hail Caesar https://www.youtube.com/watch?v=kMqeoW3XRa0 Brothers Grimsby https://www.youtube.com/watch?v=S-xWokFJztY 13 Hours https://www.youtube.com/watch?v=4CJBuUwd0Os Jane Got … Continue reading Before The Show: The Hateful Eight 1/9/16
