Picking Up the Spare: Deadpool, La La Land, Fifty Shades Darker, Kong

Deadpool The campaign for Deadpool won the top slot at this year's Publicist Guild awards for the fun, irreverent tactics employed to get people to come out for a movie starring a largely unknown, foul-mouthed anti-hero. OK, this isn't related to the first movie and it's officially *not* a teaser for the sequel, but you … Continue reading Picking Up the Spare: Deadpool, La La Land, Fifty Shades Darker, Kong

Picking Up the Spare: Deadpool and More

Deadpool There's a narrative that's gaining steam in the entertainment press that Deadpool could be an Academy Awards contender, with stories in The New York Times, Variety and elsewhere furthering that perspective. The idea seems to be that the movie was so nervy - and that the experiment paid off - that it deserves some … Continue reading Picking Up the Spare: Deadpool and More

Picking Up the Spare: Rogue One, Hidden Fences, Loving, Deadpool

Rogue One: A Star Wars Story Germain Lussier at io9 shares comments from director Gareth Edwards about the unexpected process and set of circumstances that lead to at least some of those shots from the Rogue One trailers that didn't wind up appearing in the finished movie. The team at SocialBakers looks at the volume … Continue reading Picking Up the Spare: Rogue One, Hidden Fences, Loving, Deadpool

Golden Globes Best Picture Nominee Marketing Campaigns

The Golden Globe nominees were announced yesterday, bringing with it the predictable annual mix of responses that range from outrage over who was perceived as being snubbed, complaints about those nominated seemingly only because the HFPA wants to party with them and more. Whatever the case, below is a list of the movies nominated for … Continue reading Golden Globes Best Picture Nominee Marketing Campaigns

Picking Up The Spare: Miss Sloane, Deadpool

Miss Sloane This "extended trailer" debuted on The Today Show just as the movie debuted in theaters and works better than the previous theatrical trailer because it runs a full five minutes. The central framing device is Sloane's testimony before Congress but within that we get flashbacks to the key events of the story that … Continue reading Picking Up The Spare: Miss Sloane, Deadpool

After the Campaign: Deadpool

After finally catching up with Deadpool I can firmly say the following: The marketing campaign from earlier this year both did and totally didn’t accurately sell the movie. The story follows Wade Wilson (Ryan Reynolds), a mercenary who falls in love with Vanessa (Morena Baccarin) but who shortly thereafter is diagnosed with multiple forms of … Continue reading After the Campaign: Deadpool

Picking Up the Spare: Equity, Deadpool and More

Equity ABC is adapting the movie, committing to a pilot for a series based on the character played by Anna Gunn in the film. Deadpool The NSFW video has been removed from YouTube by Fox lawyers, but the marketing push has been nominated for a Best Integrated Campaign Clio, which it very much deserves. Reynolds … Continue reading Picking Up the Spare: Equity, Deadpool and More

Picking Up The Spare: Deadpool, X-Men: Apocalypse and More

The Do-Over Netflix released one final trailer that focuses much more on the latter part of the story, after the two guys have assumed new identities. This came out like three hours after I published my column. smh. Also immediately after publishing the column I started noticing full motion banner ads promoting the movie and … Continue reading Picking Up The Spare: Deadpool, X-Men: Apocalypse and More

Picking Up the Spare: The Family Fang, Captain America, Deadpool, Money Monster, Sunset Song

The Family Fang Kidman, as well as the author of the original book the movie is based on, talked here about how she got involved in producing the film as well as looking at her career as a whole. Captain America: Civil War JoBlo.com created a very cool 8-bit version of the first trailer that … Continue reading Picking Up the Spare: The Family Fang, Captain America, Deadpool, Money Monster, Sunset Song

That Deadpool Back-and-Forth Could Only Happen on Twitter

Twitter continues, as a company, to suffer under the delusion that it’s a mass-audience tool. We’re told over and over again that it’s “too complicated” and difficult for people to get their heads around, which is why new user acquisition is so stagnant and the company keeps tripping over itself to add or change features … Continue reading That Deadpool Back-and-Forth Could Only Happen on Twitter