Brands need to exercise caution when it comes to social issues

Josh Sternberg has an interesting story at Digiday asking whether it makes sense for brands to make some sort of statement about social issues. There are two questions in play here: First, should a company have a position on these issues in the first place; Second, should that position be used as part of the…… Continue reading Brands need to exercise caution when it comes to social issues

Most people don’t mind brands listening to their conversations

The majority of those responding to a recent survey by J.D. Power & Associates say they don’t mind brands listening in on the social media conversations being had about those brands. The study found that most of those between 45 and 54 were aware brands were monitoring what was being said, while many young people…… Continue reading Most people don’t mind brands listening to their conversations

Does ‘Liking’ a Brand Drive User Loyalty? – eMarketer

Limited consumer engagement with brands on Facebook suggests there may be a disconnect between the reasons why consumers actually “like” a brand and the reasons brands think consumers are “liking” their page. When the CMO Council asked Facebook users in Q4 2011 about their expectations after “liking” a brand on Facebook, the top expectation (67%)…… Continue reading Does ‘Liking’ a Brand Drive User Loyalty? – eMarketer

Marketing Madness in 60 Seconds: 3/5/09

Social Networks: Oodle is powering the return of classified ads to Facebook. Right now there aren’t any fees to list items or do anything else on the service, but this could potentially be a powerful revenue stream for Facebook so I’d expect users to have to pony something up soon. If Twitter really does feel…… Continue reading Marketing Madness in 60 Seconds: 3/5/09

Quick Takes: 2/28/06

A few things that I just don’t have the time to get into further but want to clear out of Bloglines: Edmunds.com, the car information site, gets into social media with the launch of CarSpace.com.  Unfortuntely they get docked two points for an unoriginal title but more than make up for it with effort. Richard…… Continue reading Quick Takes: 2/28/06