My History of Live Event Blogging and Social Media Coverage

The other day I had a conversation with someone who was interested in hiring me for a freelance gig. He’d reached out and we’d traded a few messages when he asked something along the lines of the following: So, do you have any experience with live-blogging? Yeah...you could say that. “Live-blogging,” for those of you … Continue reading My History of Live Event Blogging and Social Media Coverage

It’s Essential To Find Brand Voice

Here’s the key graf in this story (via FashionRedef) about how fashion brands have begun addressing their customers as peers instead of experts or cold, soulless corporations. For sustainable direct-to-consumer brand Reformation, “hyper-growth” was also kick-started with a pithy newsletter in March 2013, says the company’s founder, Yael Aflalo. “We wrote about Coachella and the … Continue reading It’s Essential To Find Brand Voice