Hashtags aren’t pretty, but when used well they can be an effective part of a content marketing strategy.
There’s a guest post on the Spredfast company blog that takes the position we in the content marketing industry need to focus less on cadence and more on campaigns. Rachel Datz, the guest author, is of the opinion that emphasizing a certain number of posts on each social channel per day means content is being…… Continue reading Discarding Cadence for Campaigns is Shortsighted Content Strategy
(Note: This is based on one of the prompts from Robert S. Kaplan’s book What You’re Really Meant to Do.) The Hootsuite blog recently published a list of the skills they feel are essential, but perhaps go unremarked upon, for social media professionals to have. It’s an interesting list and since it goes along with…… Continue reading If I Were Starting Out Now, What Skills Would I Need to Have?
Would it surprise you to know I manage an editorial calendar for this blog? It might not if you’ve known me for the last 10 years since it’s in that time that I’ve been creating and managing ed cals for various client programs. And it might not if you’ve noticed how specific features run on…… Continue reading The Questions Answered By an Effective Editorial Calendar