Remember To Focus on Function, Not Form With Branded Content

As has often been the case on a number of different topics, I can’t help but read this story about how branded podcasts have taken…

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Branded Content Isn’t New. Who’s Producing It Is.

Reading this piece about what it’s like to work in one of the many branded content studios that now operate within and alongside the editorial…

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My History of Live Event Blogging and Social Media Coverage

The other day I had a conversation with someone who was interested in hiring me for a freelance gig. He’d reached out and we’d traded…

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Creating a Content Program’s Audience Matrix

A couple weeks ago I shared the template for an editorial calendar that’s served me well, in various incarnations, over the last seven or eight…

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Quick Takes: Content Marketing and Media News for 12/19/17

Today’s Must Read This is a great piece on the “other” tech bubble, the one that’s building up inside a Silicon Valley ecosystem that’s still…

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More on the Paid Promotion of Earned Media

In my latest Adweek column I offered a few reasons why I felt there were ethical lines being crossed when companies choose to use earned…

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“Someone Else Wrote My Tweets”

That’s more or less the logic and argument being put forth by the president over the last few days in response to one update that…

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Study: Social Media and Life Milestones

A new report from Sprout Social provides an interesting insight for brand social media managers: Pay attention to the milestones and other life moments people…

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How Social Networks Cater to Influencers and Creators

When Vine was shuttered last year, a large portion of the blame was assigned to the company’s inability or unwillingness to listen to the community…

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Demand For Longer Content Should Fuel On-Domain Publishing

Nieman Lab summarizes two different studies that come to roughly the same conclusion: People want longer, weightier content. In particular, a study from Parse.ly has…

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