Movie Marketing Madness: Inferno

Tom Hanks is back as Professor Robert Langdon, the academic hero of previous adventures, in Inferno, the latest installment in the series begun with 2006’s The DaVinci Code. Langdon is joined this time by yet another young assistant, Dr. Sienna Brooks, played by Felicity Jones. Brooks has to help him out after he wakes up… Read More

Movie Marketing Madness: Angry Birds

Want to get Movie Marketing Madness via email? Sign up here. Then connect with MMM on Twitter and Facebook. Timing, in movies as in most other parts of life, is everything. You want to strike at the best possible moment for the market and take advantage of whatever kind of zeitgeist or other cultural moment… Read More